How many pairs of jeans do you own? OK – now how many actually fit you? Just kidding. Don’t answer that. I’m not ready to answer that one either.
Regardless, jeans are a wardrobe staple for most of us. Denim has held a safe place in my life since childhood. In adulthood, even when I worked in a corporate environment full time, they were my go-to weekend wear. So highly regarded were jeans in a casual setting they actually sold stickers as a fundraiser to give us permission to wear jeans to work on Fridays. PERMISSION TO WEAR JEANS: GRANTED, MINIONS!
Now I’m sure if I looked up a pictorial history of jeans over the decades it would include many cringe-worthy images. But it would also include James Dean and Marilyn Monroe and Bruce Springsteen. That’s America right there. And now you are going to tell me we don’t like jeans anymore??!
I can’t even.
What in the name of Levi Strauss am I talking about, you ask? This article saying exactly that. According to this article, we are all into yoga so we hate jeans now. I may be mischaracterizing the point a bit.
What it really says is there is a huge trend towards active wear these days. This trend has been creeping up for a while. How many of you are old enough to remember when jeans weren’t stretchy? (You are my people.) Adding a little stretch to denim was an acknowledgment of our desire for comfort and made jeans so much more wearable. But we just couldn’t be happy. We insisted on our yoga pants. Even if we never do yoga.
One of my very favorite stores to shop in/dream shop in is Athleta, who for the first time ever presented a collection at New York Fashion Week this fall. And I totally get that – their clothes are clothes I can live in, no matter what my day brings. But I’m not giving up my jeans. What am I supposed to give up next: apple pie? Coca Cola? BASEBALL?
Honestly I could probably live without all of those things. But this is America. We can’t give up our blue jeans.
The popularity of jeans has ebbed and flowed over the last 140 years or so and I expect it will keep on ebbing and flowing. Space age fabrics will continue to enrich our lives and wick away our sweat and keep us comfortable, but our love for jeans will never go away. Despite declining sales, blue jeans are still trending this fall. Rolled skinny jeans with shorts boots, please. And thank you. So this is all likely much ado about nothing.
What do you think? Do you find you are wearing jeans less than you used to? What took their place in your wardrobe?